Bullock Hearts.
Music branding and artwork.
Music branding and artwork project for band requiring flexible visual identity system. Hand-lettered logo and design framework with constant structure but variable execution—each song and album receives unique conceptual visualization while maintaining cohesive brand system across multiple styles and expressions.
Disciplines
Branding / Animation / Collateral / Illustration / Typography
Creative Director: Markus Wreland
Spotify: Bullock Hearts
Bullock Hearts needed a brand that could evolve with their music without losing its identity. One logo, countless expressions. A system flexible enough to visualize different songs and albums conceptually while staying unmistakably them.
We hand-lettered a logo and built a design framework with a constant structure but infinite execution styles. Each release gets its own visual language—different moods, different techniques, different expressions—all held together by one cohesive system.
A brand as dynamic as the band itself.
Many styles. One system. Limitless.
