Habibi’s Hummus.
Packaging Design & Product Branding.
Habibi's Hummus packaging and product branding project for premium hummus brand known for oil-free family recipes. Complete packaging redesign and visual identity system with custom illustration to elevate the brand from dated packaging to premium shelf presence that matches product quality.
Disciplines
Branding / Packaging Design / Illustration
Creative Director: Markus Wreland
Habibi’s:Habibi’s Hummus
Habibi's makes the best hummus on the market—oil-free family recipes, bold flavours, cult following. Their packaging? Tired, dated, and completely underselling what's inside.
We rebuilt the entire packaging system. Cohesive visual identity across all flavours. Custom illustration that brings personality without sacrificing premium positioning. A design that matches the quality of what they've been making all along.
Because when you're making the best hummus around, we think you should look like it, too.
