Prime Shrimp.
Branding and Packaging.

Prime Shrimp packaging design and branding project for New Orleans-based seafood brand. Complete visual identity overhaul including logo, packaging system, and brand strategy that took them from local to national distribution.

Disciplines
Branding / Packaging / Typography / Art Direction / Graphic Design

Creative Director: Markus Wreland
Studio:Rhythm
Photography:SP Studio
Product Photography:NWK Creative Co
Prime Shrimp:Prime Shrimp online store

Prime Shrimp had plateaued. Fantastic product, stale presence, sales going nowhere. They needed more than love to grow, so we gave them a complete reset.

We rebuilt the brand from the ground up. New visual identity. Packaging that competes on shelf. Typography and art direction that says "premium" without the seafood clichés. Within a year after the drop they went from local New Orleans sales to over a million SKUs nationwide, and they keep growing for each year.

Turns out when you stop looking like everyone else, people notice.
Fresh brand. National reach. Zero plateau.

Packaging design for Prime Shrimp Signature flavor featuring a sleek, modern design with vibrant colors, clear branding, and an appetizing visual of shrimp, emphasizing the signature flavor.
Packaging design for Prime Shrimp New Orleans Style BBQ featuring a sleek, modern design with vibrant colors, clear branding, and an appetizing visual of shrimp, emphasizing the New Orleans Style BBQ flavor.
Packaging design for Prime Shrimp French Quarter Alfredo featuring a sleek, modern design with vibrant colors, clear branding, and an appetizing visual of shrimp, emphasizing the French Quarter Alfredo flavor.
Packaging design for Prime Shrimp Lemon and Cracked Pepper featuring a sleek, modern design with vibrant colors, clear branding, and an appetizing visual of shrimp, emphasizing the Lemon and Cracked Pepper flavor.
Packaging design for Prime Shrimp Garlic Herb Butter featuring a sleek, modern design with vibrant colors, clear branding, and an appetizing visual of shrimp, emphasizing the garlic herb butter flavor.
A series of packaging designs for Prime Shrimp brand, showcasing various flavors with modern and vibrant graphics, clear branding, and appetizing visuals of shrimp to highlight the different seasoning and preparation styles.
Prime Shrimp logo featuring a clean, modern design and bold typography, representing the brand's focus on high-quality shrimp products.
Product photography of Prime Shrimp Louisiana Boil flavor, featuring the vibrant packaging design with bold colors and southern-inspired graphics, alongside a serving of shrimp, highlighting the flavorful seasoning and easy-to-prepare meal.
Product photography of Prime Shrimp New Orleans BBQ flavor, featuring the vibrant packaging design with bold colors and southern-inspired graphics, alongside a serving of shrimp, highlighting the flavorful seasoning and easy-to-prepare meal.
Product photography of Prime Shrimp French Quarter Alfredo flavor, featuring the vibrant packaging design with bold colors and southern-inspired graphics, alongside a serving of shrimp, highlighting the flavorful seasoning and easy-to-prepare meal.
Product photography of Prime Shrimp Garlic Herb Butter flavor, featuring the vibrant packaging design with bold colors and southern-inspired graphics, alongside a serving of shrimp, highlighting the flavorful seasoning and easy-to-prepare meal.
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