Vancouver's coziest hidden gem, located in an old, old house, smack in between towering no-personality glass-skraper, needed a brand that don't whisper but knows how to party.

The logo itself? Inspired by one of the owner's mothers who'd whip out a red accordion at gatherings and turn Tuesday night into a certified banger of a party.

We built a visual identity that reinforces their "eclectic charm," "artisanal everything," and your "what the, how did I not know about this place?" Because this restaurant doesn't feel welcoming, it feels like the family dinners you actually want to attend.

Approachable luxury. Suits and zeros. All personality. All the time.