Department of Differentiation.
Agency Branding.
Department of Differentiation agency branding project for secretive strategy consultancy. Complete visual identity including logo, illustration, typography system, and website inspired by spy dossiers and classified government documents for agency shrouded in mystery and insider knowledge.
Disciplines
Branding / Illustration / Typography / Art Direction / Web Design
Creative Director: Markus Wreland
Client: Department of Differentiation
Department of Differentiation is a strategy agency steeped in secrecy. Who are they? Nobody really knows. But they show up with masterplans and insider knowledge that make other agencies lose their colour.
They needed a brand that matched the mystique. We crafted a visual identity inspired by old spy dossiers and manila envelopes—classified documents, redacted information, the kind of aesthetic that says "we know things you don't." Logo and brand assets that feel like they belong in a locked filing cabinet marked "confidential."
A secret agency. Connected to a government? We'll shall never know.
Classified identity. Strategic secrecy. No loose lips.
