Spacedog Wines
Brand & Packaging Design.
Spacedog Wines branding and packaging project for wine brand focused on product over pretense. Complete brand identity including packaging, signage, merch, and marketing materials for winery challenging heritage-obsessed industry with singular focus: everything in the bottle, nothing else matters.
Disciplines
Branding / Typography / Packaging Design / Art Direction / Visual Identity / Signage / Merch / Collateral
Studio: Partners & Hawes
Creative Direction, Art Direction, Design: Markus Wreland
Photography: Jarusha Brown
Account Director/ Project Manager: Andrea Novakovic
Spacedog is not about the estate. The legacy. The $15 million facade with perfectly manicured vines and a tasting room that looks like it belongs in Architectural Digest.
They're all about what's in the bottle.
No European heritage to lean on. No Napa pretentiousness. No French snobbery. With the creative freedom that comes from not having to compete about who's most established, they are able to fully embrace and focus on making the best wine.
We built a brand around that singular focus: everything in the bottle. No fluff, no blah blah blah. With an unapologetic tone of voice mixed with technical knowledge that doesn't bore you to death. A touch of maximalist lifestyle paired with ruthless simplicity. Punk attitude meets Laboratory geek. Who cares what the rest does and thinks?
We made sure the brand owns that.
Singular focus. Zero pretense. All attitude.
