Sweeter Collective Co.
Brand & Packaging Design.
Sweeter Collective Co. branding and packaging design project for Florida-based organic candy brand. Complete visual identity including logo, visual identity system, packaging system, and brand positioning that balances nostalgia with mindful indulgence for low-sugar, long-lasting candies made from real ingredients, helping the brand stand out in the crowded snacking market.
Disciplines
Branding / Typography / Art Direction / Graphic Design / Packaging Design
Design Firm: Rhythm
Creative Direction & Design: Markus Wreland
Account Director: Blake Hoss
Photography:SP Studios
Finally.
A candy with low-sugar, that’s long-lasting, and made from actual organic ingredients. Revolutionary, who knew?
The brand finds that tricky balance between nostalgia and "I actually care what I put in my body." Authentic flavors. Mindful indulgence. Snacking that doesn't require confession.
We built a visual identity and packaging system as vibrant and approachable as the founder and team behind it all—playfully thoughtful without being preachy, and a dose of nostalgia.
Better snacking should look as good as it tastes.
Clean ingredients. Zero guilt. #SweeterTogether.
