Habibi’s Toum.
Packaging & Product Branding.
Habibi's Toum packaging and product branding project for Mediterranean condiment brand. Complete packaging redesign from jar to innovative flexipack with spout, plus visual identity system that repositioned the product from misunderstood to premium placement and expanded from local to national distribution.
Disciplines
Branding / Packaging Design / Illustration
Creative Director: Markus Wreland
Habibi’s:Habibi’s Toum
Habibi's had a great product, Toum, stuck in the wrong packaging. Plastic jars relegated to the back shelf, local distribution only, and a format that didn't match how people actually use garlic sauce in the kitchen.
We redesigned everything. New packaging format—flexipack with spout—that works the way cooks work. Visual identity and illustration system that signals premium without losing authenticity. The kind of shelf presence that demands attention.
The results? Went from misunderstood to top shelf. Local to national. Sometimes the product is phenomenal—the package just needs to catch up.
Smarter format. Bolder presence. National reach.
