Sequel Media Inc.
Branding.

Sequel Media Inc. branding project for podcast production company and creative partner for brand storytellers. Complete visual identity including hand-crafted logo made with sharpie pen, Xacto knife, and xerox machine, plus typography system and website for podcast-focused creative agency.

Disciplines
Branding / Web / Typography / Xacto / Graphic Design

Creative Director: Markus Wreland
Peruse theSequel website

Sequel helps brands harness the power of podcasts to drive growth. They needed a brand as hands-on and intentional as their approach—something that felt crafted, not templated.

We built a custom logo the old-school way: sharpie pen, Xacto knife, xerox machine. No vectors. No shortcuts. Just analog craft that translates to a bold, unmistakable visual system. A brand that looks as intentional as it sounds.

Hand-crafted identity. Analog craft. Digital application.

Process work.

To create the hand made crafty aesthetic the client wanted for their new brand the letter forms were individually cut out freehand from black laser printed paper, kerned and glued by hand, scanned, and then the “ink” was digitally lifted from the background.

Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
Custom-crafted typography design featuring unique, hand-drawn letterforms with a cut-and-paste collage style, showcasing creativity, attention to detail, and a personalized touch that adds depth and character to the overall design
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