Sweet Additions.
Rebrand.
Sweet Additions rebrand project for Florida-based B2B ingredient company specializing in natural and organic sweeteners and plant-based solutions. Complete brand identity including logo, typography, photography, visual system, and environmental/expo design for a company supplying clean-label ingredients to food and beverage manufacturers.
Disciplines
Branding / Typography / Art Direction / Graphic Design
Design Firm: Rhythm
Creative Direction & Design: Markus Wreland
Account Director: Blake Hoss
Photography: Armstrong Pitt Studios
Sweet Additions had the science down—natural sweeteners, plant-based proteins, clean-label solutions for major food manufacturers. But their brand? Invisible.
B2B doesn't have to be boring. We rebuilt the brand from scratch—logo, typography, visual system that actually reflects their innovation and scientific background. Then we took it into the real world with environmental and expo design that makes ingredient suppliers look like they belong in the conversation.
The result? A brand that matches the sophistication of what they make. Credible, modern, impossible to ignore on the show floor.
Scientific rigor. Design confidence. Zero bland B2B energy.
